Guerilla
Usability Testing
Most Creative Prototype Winner
What is it?
A 3-days sprint design contest at the HFES conference to redesign venue searching, communicating and booking features on Wedding Wire mobile application.
Don Norman as the special judge.
Team: The Average Joes
UX Designer
UX Researcher
Project Coordinator
Day 1.
We conducted lean interface evaluation, comparing the mobile app to its desktop app and other wedding planning applications. After researching online about wedding planning, its process, most prioritized activity and successful wedding tips, we concluded we would focus our redesigning topic on budgeting. We sketched out potential alternative design options for the venue-related activities.
Furthermore, using snowball technique, we recruited two interviewees, 2 brides, 1 with experience and 1 without experience. Semi-structured interview questions were constructed.
Day 2.
We interviewed 1 bride without exposure to the Wedding Wire app (questionnaire). The interview results confirmed that budgeting is a high priority task in planning a wedding, especially because the trend nowadays is independent wedding planning, without a wedding planner due to exorbitant prices. Afterwards, we drew low-fidelity sketches with interactive storyboarding on a notepad with a theme of budgeting.
In the evening, we interviewed the second bride, who had previously used the app but discarded after a few tries. In addition to the semi-structured questions, we inquired in-depth about her experience with the app and her alternative solution of using the competitor app. The cluster, explosion of turquoise, irrelevant information crowding the dashboard were some of the few reasons of her switch. She also provided feedback on our sketching. The second iteration was a mid-fidelity prototype, built on Adobe XD. Based on our second interviewee, the theme of the second iteration was simplicity.
Day 3.
Presentation
sample presentation slides (prototype)
Challenge
Not only were we working under the time crunch, but we were also juggling job interviews, school work, conference sessions and networking hours. However, the pressure and great collaboration within the team, we provided results without compromising the user research nor evaluation.
"UX is about collaboration, you are never a one-member team."